Focus Report: Break Out the Lanyards

Trade shows and marketing events are poised for a rebound

 Sales & Marketing Management magazine report by Paul Nolan

Business-to-business sales conversations shifted en masse to video calls, telephone and digital communication in 2020, but B2B marketers and salespeople held out hope that 2021 would be different. The arrival of vaccines, it was thought, would create a way back to meeting in person . . . continue reading

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7/15/2024 - 7/17/2024
IMA Summit 2024