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2012 Annual Conference - Session Handouts
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2012 RPI Conference Session Handouts

Special Presentation by David Zinger, The Employee Engagement Network

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Speaker: David Zinger, The Employee Engagement Network

About the Presenter: David Zinger, The Employee Engagement Network
David ZingerDavid Zinger is a leader in employee engagement. He founded and hosts the global Employee Engagement Network. This is the number one online network for employee engagement with over 4800 members, 360 videos, 700 forums, 8 free e-books, 2700 blog post, and 37 special interest groups. David developed the 10 block Pyramid of Employee Engagement, an evidenced based and eclectic model of engagement that proves engagement is never more than 10 blocks away. David has spoken on engagement from Saskatoon to South Africa and from British Columbia to Barcelona. He is the author of two books on engagement and the workplace. David recently spoke at TEDx on the connections between engagement, community, recognition, honey bees, and humans. David firmly believes that recognition is at the heart of employee engagement.

Keynote Presentation: TELUS

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Speaker: Andrew Turner, Vice President, TELUS Performance Culture

The keynote will showcase a strategic view of recognition at TELUS, RPI's Best Practice Overall Award recipient in 2011. In this session you will hear about the journey TELUS, a telecommunications company in Canada, has taken over the past few years to continuously evolve and improve its recognition strategy to ensure it remains current and effective. Video clips, photos and results will be presented showing the progress achieved since the launch of the Bravo program in 2008.

About the Presenter: Andrew Turner, Vice President, TELUS Performance Culture
In this senior leadership position, Andrew leads the Performance Culture division of Human Resources.  The Performance Culture portfolio includes: performance management, career development, corporate learning and collaboration, executive and senior leadership development, new team member induction, corporate recognition and appreciation, team member engagement survey and best practices, work processes and the Premier Sales Organization.

Andrew joined TELUS in 2001 as Vice President Sales Performance joining the Enterprise Marketing Team. Andrew was responsible for developing and implementing a consistent Sales Management Process across the Sales teams within TELUS, thus turning TELUS into a premiere sales organization.

The New Science of Rewards and Recognition

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Facilitators: Melissa Van Dyke, Incentive Research Federation; Bruce Bolger, Enterprise Engagement Alliance
Panelists: Karey Stanley, TD Bank Financial Group; Joe Zanone, Movado Group, Inc.; Brian Dunne, SVM Europe Ltd.; Dr. Jacalyn Kerbeck, ITAGroup

For decades, reward planners have had to follow their instincts when determining which types of rewards to use in their recognition and incentive programs. Many companies end up asking employees. Today, there is a growing body of evidence that can help organizations more scientifically ascertain the types of rewards to use based on the objectives of the campaign or initiative. This session features the latest research from the Incentive Research Foundation and excerpts from the Enterprise Engagement Alliance curriculum track on rewards and recognition that have significant implications for both users and suppliers of recognition programs. The findings will be followed by a panel discussion featuring representatives from all facets of the recognition field.

About the Panelists

Bruce Bolger
Bruce Bolger
Melissa Van Dyke
Melissa Van Dyke
Karey Stanley
Karey Stanley
Joe Zanone
Joe Zanone
Brian Dunne
Brian Dunne
Dr. Jacalyn Kerbeck
Dr. Jacalyn Kerbeck





Bruce Bolger
Bruce Bolger is managing director of the Enterprise Engagement Alliance. The EEA is an education and outreach organization focusing on strategies that help organizations achieve results through the proactive involvement of all of their customers, channel partners, employees, and vendors.

Melissa Van Dyke
As President of the IRF, Melissa has responsibility for all day-to-day operational, financial and marketing aspects of the organization. She comes to the IRF from her position as Managing Consultant of the Employee Engagement Practice at Maritz. Prior to this, Melissa held leadership positions in Solution Management, Product Development and Business Technology Solution Management at Maritz. Van Dyke was selected as Incentive magazine's 2007 "Rising Star in the Incentive Industry" and co-authored the chapter on "Nonmonetary Awards: Experiential, Tangible, and Cash Equivalent Awards" in the fifth edition of the Compensation Handbook. Before joining Maritz, Van Dyke worked as a Senior Business Process and Technology Consultant for Ernst & Young LLP.

Karey Stanley
Karey Stanley manages the Global Recognition Programs for TD Bank. TD provides a unique and inclusive environment where every one of their over 85,000 employees has the opportunity to reach their full potential. TD is proud to be recognized as a truly great place to work and amongst their many awards, TD was named one of Aon Hewitt’s 50 Best Employers in Canada for the fourth year in a row. Karey is a Certified Recognition Professional graduate and a member of the RPI board of directors.

Joe Zanone
Joe Zanone, Senior VP, Movado Group, is a member of the Incentive Marketing Association’s Board of Directors (IMA) and past President of the Incentive Manufacturers & Representatives Alliance, a Strategic Industry Group within IMA. Joe is also a member of the Incentive magazine Advisory Board and a frequent speaker at incentive and recognition industry conferences.

Brian Dunne
Brian Dunne, Managing Director, SVM Europe, is a member of the Incentive Marketing Association (IMA) Board of Directors and President of IMA-Europe, an IMA Strategic Industry Group. He is a Master of Business Administration (MBA) and a Fellow of the Chartered Institute of Management Accountants (CIMA).

Dr. Jacalyn Kerbeck
Dr. Jacalyn Kerbeck, CRP has over 25 years of experience in sales and partnering with clients to drive behavior change with individuals. A combination of sales consultative skills with a continuing education has resulted in life long relationships with C level clients. In her work at ITAGroup, Dr. Kerbeck provides loyalty solutions to engage employees, motivate sales and channel partners and ignite customer devotion. Dr. Kerbeck earned her doctoral degree in 2011 and her dissertation is titled "The Efficacy of Reward and Recognition Programs Motivating across gender and generation of a pharmaceutical sales force". When Dr. Kerbeck isn't working or researching, she is practicing Bikram yoga. She currently lives in Boca Raton, Florida and likes to travel. She is writing a book about her doctoral journey to capture the experience and motivate others to reach for their dream.

Power to the People: Social Recognition

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With Gordon Green, CRP, Rideau Recognition Solutions; Steve Richardson, CRP, RBC; Steven Green, TemboSocial (formerly Pollstream)

Employees and customers are wielding a new weapon, social media, and it's bringing about a new kind of revolution. Social media is instrumental in electing presidents, taking down dictators and inciting protests of the unemployed and the oppressed.

So how can organizations harness the power of social media to build a culture of recognition, engagement and accomplishment? Steve Richardson, Manager of Recognition Programs at RBC Royal Bank of Canada and RPI Past President; Gordon Green, Chief Strategy Officer of Rideau Recognition Solutions; and Steven Green, Founder of TemboSocial (formerly Pollstream) will describe how companies can tap into and foster social recognition to drive enterprise-wide success.

People everywhere are using technology tools to organize and demand change. Don't miss the keynote presentation that will give your people the power of social recognition.

About the Presenters

Gordon Green, CRP, Chief Strategy Officer, Rideau Recognition Solutions
Gord is responsible for leading Rideau's business development strategy and sales efforts. Gord joined Rideau in 1990 as a Sales Executive, was promoted to Executive Vice President, Recognition & Rewards Strategy and has continuously reinforced Rideau's position as the leading recognition technologies and solutions organization. He is a leading recognition consultant and program strategist, and has been helping corporations develop effective recognition solutions for more than 30 years. Gord regularly writes articles and speaks at conferences about the link between strategic recognition solutions and their proven return on investment due to better performance management which increased employee productivity and employee retention.
Certifications: Certified Recognition Professional (CRP)

Steve Richardson, CRP, RBC
Steve Richardson, CRP, manages the employee recognition efforts for one of Canada's largest companies, RBC Royal Bank. Since 1992, he has crafted and overseen various programs encompassing employee engagement, employee incentives and recognition and managerial coaching for more than 75,000 employees. He also produces one of the largest employee recognition conventions each year for almost 2000 RBC worldwide employees and their guests. Steve is a member of the RPI Board of Directors, a past recipient of the Pam Sabin RPI Recognition Champion award and a Past President of RPI.

Steven Green, TemboSocial (formerly Pollstream)
Steven Green is the founder of PollStream (now known as TemboSocial), a leading provider of interactive engagement and community building solutions. Steven built PollStream with the intention of helping global companies to engage their customers and employees in measurable and meaningful two-way dialogue. As a result, he has become a valuable resource to key decision makers as they explore the growing field of online dialogue and social media. With an impressive roster of clients (such as The US Navy, TD Bank, eBay, and Best Buy), Steven continues to grow PollStream's reputation as an innovator of online solutions designed to segment, engage and inform. He has a BA from McGill University in Montreal and a Social Work degree from York University in Toronto.

The Game Has Changed: A New Paradigm for Stakeholder Engagement

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>>Watch the video McEuen shared at the RPI Conference
>>Click here for more videos

with Mary Beth McEuen, Vice President, Executive Director, The Maritz Institute

Things have changed. Whether you call today's business environment the "new normal," the "not normal," or just plain unsettling, you know the old ways aren't working. People remain hunkered down, flying below the radar, disengaged. The best are looking to move on and the worst are just hanging on. So where do you look for answers? People. People have the power to change the way we do business and you can release that potential by understanding them, engaging them and motivating them - on their terms not yours.

From McEuen's presentation you will:

  • Hear how national research studies and emerging human sciences, including neuroscience and behavioral economics, are changing common assumptions about how to engage, motivate and recognize people.
  • Hear how academicians and business leaders view the current business environment and are voicing the need for dramatic change.
  • Learn about a new framework that enables business to address these challenges by:
    • Exploring deep insights into human behavior, including a powerful model for motivation based on a convergence of biology, sociology, neuroscience, psychology and economics
    • Getting insight into research that indicates how different we are and that reinforces that "one-size-doesn't-fit-all" when it comes to creating compelling recognition initiatives
    • Articulating a point of view that can help leaders genuinely put people at the center of business strategy and engage them more deeply

About the Presenter: Mary Beth McEuen, Vice President, Executive Director, The Maritz Institute
Mary Beth McEuen is vice president and executive director for The Maritz Institute. The Maritz Institute is focused on underpinning the Maritz people philosophy with the most current discoveries from the human sciences and neuroscience. During Mary Beth's 20+ year career at Maritz, she has also held senior leadership roles in marketing and organizational development and led the launch of Brand Alignment, a new business venture. Mary Beth holds a Master's degree in Organizational Leadership and is active in professional futures organizations. She has published numerous white papers on advancing the human sciences in business and her paper on the topic of a new paradigm for stakeholder engagement was published in May, 2011 by Cornell University as a Hospitality Industry Perspective.

1A. How to Make Connections in a Marketplace Populated by Four Generations

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With Dr. Jacalyn Kerbeck, ITAGroup

This presentation will provide educational insights on how audience members can better understand what drives each of the generations to perform at high levels. In addition, the presentation will offer insights into how to take survey results from a recognition program and apply them to designing future recognition programs focused on connecting with the generations.

Participants will learn:

  1. The benefits of measuring attendee satisfaction before and after a recognition event.
  2. The outcomes of my research study and how they can be applied to driving behavior change within an organization.
  3. How to make connections in the marketplace based on gender and generational preferences.

About the Presenter: Dr. Jacalyn Kerbeck, ITAGroup
Dr. Jacalyn KerbeckDr. Jacalyn Kerbeck, CRP has over 25 years of experience in sales and partnering with clients to drive behavior change with individuals. A combination of sales consultative skills with a continuing education has resulted in life long relationships with C level clients. In her work at ITAGroup, Dr. Kerbeck provides loyalty solutions to engage employees, motivate sales and channel partners and ignite customer devotion. Dr. Kerbeck earned her doctoral degree in 2011 and her dissertation is titled "The Efficacy of Reward and Recognition Programs Motivating across gender and generation of a pharmaceutical sales force". When Dr. Kerbeck isn't working or researching, she is practicing Bikram yoga. She is currently living in Boca Raton, Florida and likes to travel. She is writing a book about her doctoral journey to capture the experience and motivate others to reach for their dream.

2A. SOS! My Budget May Be Cut!

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With Barbara Ruddy, STARS - Staff Training & Recognition Services and Sarah Wuertz, Arizona Department of Transportation

In these economic times, companies that have previously spent generously on employee recognition are now looking to reduce the needed financial resources. This session will help practitioners who have experienced a decrease in their budgets to justify their recognition programs with data, benchmarking and employee satisfaction. We will also share RPI Best Practice solutions for low- or no-cost programs and Best Practice Communication Tools for getting the message out to associates.

Participants will learn:

  • How to defend a recognition budget based on data;
  • How to develop low- or no-cost recognition initiatives;
  • How to communicate changes in recognition strategies.

About the Presenter: Barbara Ruddy, STARS - Staff Training & Recognition Services
Barbara Ruddy brings more than 17 years of experience in the field of employee recognition to Recognition Professionals International. As a long time employee with the State of Arizona, Department of Economic Security, an organization of 10,000 employees, Barbara was responsible for the design, implementation, on-going administration, measurement, communications and marketing of a strategic employee recognition system. The comprehensive PRIDE Program has served as a model for many other organizations in both the public and private sectors. Barbara also does work with Rideau Recognition Solutions as a Sr. Consultant & Trainer.

Barbara served as a member of the RPI Executive Board, and was a member of the RPI Advisory Board. As an active supporter of RPI, she chairs the "Recognition Champion Award Program in honor of Pamela Sabin" committee. This award is presented annually to recognition practitioners for their commitment and passion for employee recognition. Barbara is a certified trainer for all four of RPI's Certification Courses for Employee Recognition Professionals as well as the RPI "Recognition Fundamentals" Course. Barbara was acknowledged by RPI with the 2009 Spotlight Award for her long-time support and multiple contributions to the organization and again in 2011 for her work with the Certified Recognition Professional courses.

About the Presenter: Sarah Wuertz, Arizona Department of Transportation
Sarah Wuertz, CRP, a native Arizonan, has had over 20 years of federal and state governmental service and has held the position of Awards and Recognition Administrator for the Arizona Department of Transportation for 15 years.

The ADOT Recognition Program encompasses over 4200 employees throughout the State of Arizona including the Motor Vehicle Division, Intermodal Transportation Division, Multimodal Planning Division and the Transportation Support Group. This program is critical to ensuring that employees are motivated and engaged in the vision, mission and goals of ADOT and that our employees set the standard of excellence for transportation systems and services.

She is a recipient of the Recognition Professionals International (RPI) Pamela Sabin Recognition Award. Currently she serves as a board member of RPI and has received designation as a Certified Recognition Professional. She is also a member of the Society for Human Resource Management (SHRM) and has her Professional in Human Resources certification.

2012 Annual Conference

Each CRP course offered by RPI is approved for .6 CEUs as approved by IACET. The two-day post conference offering – The Value of Recognition – is approved for 1.2 CEUs as approved by IACET. Recognition Professionals International (RPI) has been approved as an Authorized Provider by the International Association for Continuing Education and Training (IACET), 8405 Greensboro Drive, Suite 800, McLean, VA 22102.