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October Webinar - You Say Service Anniversary, We Say Good Luck!
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When: Thursday, October 23, 2014
12:00 PM - 1:00 PM CDT
Where: Online - once registered you will receive a link to the event

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You Say Service Anniversary, We Say Good Luck!


Service Anniversary programs have been around for so long they deserve their own gold watch. Unfortunately, what used to be seen as largess on the part of the company are now secretly derided and sneered at during annual company recognition events. For all the good they have done in the past – and no matter the honest and heartfelt intent – Service Anniversary programs are losing their luster and need to be remixed and freshened up. Join our webinar and learn a more comprehensive way to capture your employees’ work life events and bring your Service Anniversary program in to the future – or at least into the present.
It used to be easy to recognize work anniversaries. Simply check the calendar and your employee database and send out a catalog. Not so anymore. With employees jumping ship earlier in their careers and the number of contract workers increasing – managing the employee lifecycle isn’t as cut and dried as it used to be.

To address these issues companies are attempting to revamp their service anniversary systems to reward work anniversaries sooner and hopefully grab employee loyalty before they leave for the competition. Others are throwing away their entire programs based bad advice from some recognition software providers saying that “Millennials” don’t want or need service awards.

However, as you would expect, the real truth and the correct approach is somewhere in the middle.  Companies need to marry the need for time-based rewards with the impact of competency based awards. No longer is simply “being there” a qualification for an award. Precense and performance are both required in today’s competitive market. In addition, there are a myriad of different employee lifecycle events that should be included in any employee “service award” strategy.

If you sign up, tune in and turn on – you will learn:

  • Why the IRS shouldn’t run your service anniversary program.
  • The difference between time-based and competency-based awards.
  • To see the employee lifecycle in a different light. (Hint – it’s not linear.)
  • How to re-imagine the employee service equation with an eye for engagement and today’s employee.
  • What needs to be included in every employee service recognition award program from now on.
  • How to avoid “generational” issues in your program.
  • How to train your managers to engage in the employee service program.

After this session you will be better able to design and craft a new employee tenure/service program that engages and resonates with today’s employee and today’s workforce needs. The webinar will ensure you won’t be running a Mad Men employee program in a Silicon Valley world.


Paul Hebert, Symbolist

Paul Hebert is Vice President Solution Design for Symbolist, a consultancy and fulfillment organization that creates “human” programs connecting employees and other audiences to the sponsor organization at an emotional level.  Symbolist helps companies create a system that reinforces who they are and what they value.  Through this “embedding” of company values into an ongoing system of reinforcement they provide long-term change and a positive performance culture.

Over the course of 20 years, Paul has worked closely with clients to design their influence, marketing, motivation, incentive, recognition and reward programs to increase effectiveness and reduce costs. Paul’s mission is to humanize the business relationships needed to drive greater employee, channel and customer loyalty.  He is dedicated to creating true emotional connections often overlooked in our automated, tech-enabled world. Through the use of proven motivational theory, behavioral economics and social psychology he has driven extraordinary company performance.

Paul is widely considered an expert on motivation and incentives and has been interviewed by the BBC, quoted in USATODAY, published in Loyalty360 magazine, published whitepapers and articles for HRM Magazine, is a contributing author on the Fistful of Talent blog, founding member of the editorial advisory team at, writes at his own company’s blog and is the Social Media Editor for the Enterprise Engagement Alliance.

Betsy Nichols, Symbolist

Betsy is a member of Symbolist’s client development team – working with clients to help them design and implement the best solutions that help make their workplace the best place to be. She is a catalyst. While not the chemical kind – she has been a business catalyst in every one of her business endeavors – from doing marketing work at a money management firm to working with millennials in the non-profit sector – she has taken the lead in inspiring and driving change in people and organizations for years.  In addition to reward and recognition program design, Betsy uses the educational development work she put into her Master's degree to develop curriculum to train individuals and teams for lasting change.
An avid communicator, Betsy speaks on a regular basis for audiences ranging from a few, to a few thousand. It is one of her favorite ways to lead and inspire change. If you ask her what her life motto is, she will say - Inspiring change makers to make a difference.
She is a graduate of Texas A&M University and is an avid runner and outdoor enthusiast.  She is excited to engage with the audience at RPI because they are people of like mind who believe engaged employees means not just happier and more successful employees it means more successful businesses.



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