Ugh Factor: How to Make Marketing an Essential Part of Your New Recognition Program's Success
"Ugh -- I have to come up with a communications plan for the new recognition program?" Too many programs look at marketing communications as a cost center, an afterthought or just another thing on someone's plate. Join Jason Thomson for a rapidfire hour that shows you why marketing is so essential and how to make it the easy, cheap (mostly) and powerful way to get your program off the ground and growing. Following this session, you will be able to: Identify why marketing should be the first thought, not the last one; Discuss how to integrate marketing into everyday operations -- making it easy to conceive and execute; and Review strategies that get more out of your marketing dollar -- from building influencers to using social media.
About the Presenter:
Jason Thomson, Idealist, Writer and Photographer, Creative Mercenary
When it needs to be a bigger idea. When your team needs to unlock innovation. When you need to sell something revolutionary. You call this man. For 20 years, the world’s smartest organizations have turned to his creative leadership and original mind as a way to develop better solutions to sales, marketing, HR and operational challenges. Jason helps your people explore astounding ideas that drive change, improve engagement or enhance the customer experience.
As a professional thinker, copywriter and photographer, Jason has fueled the trajectory of the world’s most important brands, including Intel, RBC Royal Bank, Nissan, Entertainment One and McCain Foods. His powerful perspective on what it takes to imagine, develop and sell an idea transforms audiences, leaving them forever prepared to think faster, better and brighter.
Skills – Thinking, moderation, writing and photography
- Thinking moderation and brainstorming
- Keynote speaking on idea development and sales
- Copywriting and speechwriting
- Speaker Coaching
- Strategy development
Miss a recent Webinar? Log in at recognition.org and replay the archives.
- Management Responsibility - Leading Recognition from the Top Down
- Three Things to Master for Your Recognition Strategy to be Effective
- Renovate Your Recognition - Leveraging Technology in Employee Recognition