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#1 New York Times, USA Today and Wall Street Journal bestsellers All In and The Carrot Principle.
For decades, when your parents wanted you to eat your vegetables, we’ve heard the idea that carrots are good for your vision. Chester Elton is a man renowned for his business visions, which may be one of the reasons he and a business partner have dubbed themselves the Carrot Guys.
Elton, who will be one of the keynote speakers at the 2018 RPI Annual Conference, began his journey as an author and orator two decades ago. Along with writing partner Adrian Gostick, Elton was doing consulting work on employee engagement and recognition. He first hit on the idea of taking what they were learning through their work and making a book out of it. Both men sensed a need for a “bible of recognition and engagement.”
Their biggest challenge was a lack of knowledge about how to get a book published. On their website, Elton and Gostick recall cold-calling a local publishing whose specialty was cookbooks and do-it-yourself manuals.
With a publishing contract that the men signed on a picnic table outside an old barn that had been converted into an office, they wrote and wrote and re-wrote until “Managing With Carrots” was complete. The book came out in 1999 and was a success, selling 40,000 copies in its first year. Since then the duo has written four more books, with increasing levels of success, and have become sought-after experts on workplace dynamics and employee engagement. They’ve moved from a niche publisher to giant Simon & Schuster, and note with some pride that their written works have been translated into 20 languages and are popular on every continent except Antarctica.
In 2010 Elton and Gostick also founded their own consulting and training company, The Culture Works, which focuses on employee engagement, culture and leadership strategies with some of the world’s most renowned corporate names.
Elton, along with renowned author David Sturt, will be the featured speakers at the 2018 RPI Conference, which kicks off April 29 in Nashville, Tenn. Registration for the three-day conference, which includes CRP courses and Recognition Fundamentals is now available here.