We make thanks matter.

"Your brand is what other people say about you when you're not in the room."

– Jeff Bezos, Amazon

When it comes to building a meaningful recognition brand, use this helpful checklist of steps:

• Ask: why does our recognition brand exist?
• Define what your brand stands for.
• Ask others if that’s what your brand stands for.
• Think about the strategies that help your brand achieve what it stands for.
• Make a list of every type of interaction your brand might have with partners, stakeholders, leaders and recipients – from the language you use to the people you speak with.
• Codify your plan in a document that includes:
• What your brand is (why it exists, what it stands for).
• What makes your brand different (unique selling proposition).
• How your brand achieves its difference (value propositions).
• The tone or character of your brand (with examples).
• What your brand looks like (visual identity).
• What your brand says (rules for language, a menu of words to use and not use).