Using Recognition to Create a Culture of Inclusion

How often are your diversity and inclusion leaders talking to your recognition and rewards team? Probably not enough. 

When it comes to building an inclusive culture, it needs to be part of the way employees experience working for your company on a daily basis. They need to feel like they belong and can be themselves.

There are many factors that go into changing your culture to be more inclusive: leadership alignment, communications, learning, events, career pathing and even the physical space employees work in. But perhaps the most powerful way to influence culture change is through recognition.

Here are three ways recognition builds a culture of inclusion:

1. People feel valued when they are recognized. In our 2019 New Rules of Engagement study, we found that 42% of employees who were told they make a difference at work in the past month felt included, versus just 16% of those who were not given any praise. To make recognition even  more meaningful, offer it in written form. In the same study, we found twice as many people felt included when they were given a note, e-mail or other form of written recognition within the past month.

2. Recognizing inclusivity prompts more inclusive behavior. Inclusion is not built from a single point of contact – employees need to engage in inclusive behaviors on a daily basis. We know from our research there are several key behaviors that lead to an inclusive culture. We also know that what gets recognized will be repeated. As a company, it’s best to create a consistent set of behaviors that align with an inclusive culture and your organizational values. Then, recognize those behaviors whenever they are seen. Use the behaviors below as an initial guide of what to look for but make sure to customize them to fit your unique organization.

• Outstanding contribution, for showing someone how their job makes a difference.
• Collaboration, for making connections with those around you
• Expanded horizons, for learning something new, personal growth or helping another grow
• On the rise, for career growth or advocating for another’s career growth
• Boldly transparent, for leaders who share important information two
• Do the right thing, for anyone who is honest and ethical, even when it may seem to pay not to be
• Got your back, for those who support and help one another recover from a mistake
• It’s not all about us, for those who put another’s interest before their own
• Think outside the box, for those who suggest crazy ideas
• Keep an open mind, for those who value all perspectives and take crazy ideas seriously

3. Recognition draws people together. It’s well known that gratitude improves social relationships and strategic recognition creates gratitude for both the giver and recipient. The recipient is grateful to have been noticed and recognized by a colleague. The giver is often showing thanks and appreciation for something the recipient has done. Recognition can enable connections between people on the same team as well as people who otherwise do not interact often, who may not have met or who may
be at different levels of the organizational hierarchy.

Although recognition is just one tool for creating a culture of inclusion, it is a powerful one that shouldn’t be overlooked. Its power stems from impacting inclusion in three ways: helping employees feel valued, reinforcing inclusive behaviors and building connections across the organization.

About BI WORLDWIDE
Our mission is to turn inspiration into real results for our clients. We understand how to attract, engage and retain employees, run effective sales contests and incentives, build dynamic customer loyalty programs and create impactful corporate events better than anyone else. And, we have the tools and resources to help your business tap into that knowledge to drive and sustain measurable results.