About the Incentive Travel Council (ITC)
How can any organization stay ahead of the
game and ensure they’re optimizing what can be achieved through
effective incentive travel programs? Incentive Travel initiatives have
proven themselves to be a tremendous and valued asset by assisting
organizations in achieving business performance objectives. However,
maintaining and growing the motivational drive achieved from
participants will always remain a challenge. Competition, increasing
audience expectations, diversity, and legislative pressures, are but a
few of the influencers impacting the performance of these initiatives.
"The addition of the
Incentive Travel Council will further assist promoting individual
incentive travel products to the incentive industry. This type of
strategic industry group will help all travel companies communicate the
benefits of travel in incentive programs."
- Peter Friend, Founder & CEO, Global Hotel Card By Expedia
The Incentive Travel Council is
focused on helping organizations better understand how they can
continue to grow business performance through reward and recognition
travel. Our main objectives are to explore, promote and educate on:
- How reward and recognition travel initiatives can be effectively used to benefit business performance
- Strategies to improve or establish programs based upon needs and objectives
- Industry activism in order
to voice opinion on how legal and industry regulatory issues influence
the performance of travel incentives
"Maritz is proud to contribute to the IMA -- the premier
educator and information source to professionals in the incentive
marketplace. Our missions run parallel as we collectively work to
promote the utilization of performance management and measurement tools
to advance the effective use of incentives and recognition throughout
the global workforce. By sharing information and ideas, we are working
to elevate our industry with the highest standards of professionalism."
-Christine Duffy, president and CEO of Maritz Travel Company
Contact ITC
info@incentivemarketing.org | +1 (952) 928-4649 | 4248 Park Glen Road | Minneapolis, MN 55416