Recognition Professionals International Joins the Incentive Marketing Association

MINNEAPOLIS – JUNE 23, 2022 – The Incentive Marketing Association (IMA) and Recognition Professionals International (RPI) announced today that RPI has joined the IMA as a Strategic Industry Group (SIG). The two organizations have been collaborating closely since signing an affiliation agreement in March of 2021.

"This is an exciting time for both RPI and IMA. Since our missions, goals, and focus are well aligned, we felt both organizations would be strengthened by working together," says RPI President, David Klein, Spirit Airlines.

With the addition of RPI to the IMA family of SIGs, the IMA provides a comprehensive network of incentive & recognition solutions and rewards for businesses. "Recognition is such a large piece of the incentive market; it makes savvy business sense to be aligned with this group of professionals who are involved daily in the practice and measurement of the programs so many of us work on," says IMA President, Bill Martocci, CPIM, Carlisle Sales & Marketing.

"The IMA's mission to advocate and promote the use of incentives and recognition to improve business performance is bolstered by the people and efforts RPI provides. With the addition of RPI, our members, all of the SIGs, and the incentive channel as a whole are strengthened under the umbrella that is the IMA," Martocci explained.

Klein noted the added benefit of greater stability for RPI. "With a more sustainable cost structure, RPI can invest more in enhancing and upgrading our offerings to ensure we deliver best-in-class content and value to our Business Partners and members. RPI will also benefit from IMA corporate outreach and draw in additional membership which will increase networks and exposure for our members," Klein says.

About the Incentive Marketing Association
The Incentive Marketing Association (IMA) connects members from leading companies across the marketplace to create a unified voice and growth for the incentive industry. IMA is the umbrella organization for the Incentive & Engagement Solution Providers (IESP), Incentive Gift Card Council (IGCC), Incentive Merchandise To Reward & Appreciate (IMRA), Incentive Travel Council (ITC), Recognition Professionals International (RPI) and IMA Europe, IMA Brasil and IMA Middle East & Africa. IMA members have the expertise, leading brands and services to help companies improve their business with reward, recognition, loyalty and engagement programs.  

About Recognition Professionals International
Recognition Professionals International (RPI) is a Strategic Industry Group (SIG) within the IMA. RPI is the only professional association at the forefront of workforce recognition through its sole focus on recognition innovations and education as a systematic method for improvements in the workplace. RPI members are recognition experts who practice the art of recognition at their companies and recognition solution providers who provide recognition services, tools and platforms to companies as a service (including consultation, program design and technology). 


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