Corporate Culture: How to Make It an Asset for Your Company

Association for Talent Development article by Jill Grunenwald


When talking about working for companies like Google or Apple, corporate culture often comes up. But culture is about more than free food, coffee, or a game system in an employee lounge, and is not an edict from human resources. Culture is a driving force for companies to meet ambitious goals and outperform competitors, exceed market expectations for shareholders, and retain employees. Companies that cultivate a healthy culture have a bright future despite the state of the economy.

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