IMA Honors Barb Hendrickson with Karen Renk Award
FORT LAUDERDALE, FLA – Aug. 11, 2021 – The Incentive Marketing
Association (IMA) honored Barb Hendrickson, CPIM, president, Visible
Communication LLC, with the Karen Renk Award
during the IMA Summit Awards ceremony last night at the IMA Summit. The prestigious
award was established in 2014 to honor Renk, who served as the IMA Executive Director
for its first 14 years.
As principal architect of the IMA "Principles of Results-Based Incentives" course, Hendrickson has kept the course content current and relevant. She personally conducted the majority of the certification courses, including the online virtual study course. Hendrickson has devoted thousands of hours to this effort, including enrolling appropriate content experts, whose input she personally reviews, edits and integrates into the course. Her countless hours of dedication and commitment to incentive program best practices has benefited numerous industry professionals who have taken the course. Barb’s generous investment of time, talent and knowledge exemplifies the spirit of the Karen Renk Award.