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Recognition Index – Your Shortcut to RPI Recognition Marketing Resources

Posted By David Layman, Wednesday, August 24, 2016

Explore Articles and Webinars and Learn More About Recognition Marketing.

Your recognition program started off like gangbusters, but over the last several months (or years) participation has dropped or stopped altogether. Or maybe you’re starting a new program and wisely planning for high participation that will last.

The key to all this is having a plan for how to best market and communicate about your plan. Not to mention, you need influencers – those people to set the example, walk the walk, talk the talk and keep recognition front of mind for all your employees.

As an RPI member you have access to a wealth of resources on recognition best practices for implementing or revitalizing your company’s recognition program.

All you have to do is go to the member section of the RPI website at, and look for Resources tab. You’ll find a trove of information in the Knowledge Center to help learn more about recognition and employee engagement.

You’ll also find some great resources on recognition marketing, and more useful information is being added all the time so check back frequently. Here is a sample of recognition marketing and communications resources:

RPI On-Demand Webinars --- Marketing Your Recognition Plan/Program

Overview - The 4 Things You Need to Know in Your Recognition Marketing Plan
Presenter: Jason Thomson, Instigator, Jigsaw.

Ugh Factor: How to Make Marketing an Essential Part of Your New Recognition Program’s Success
Presenter: Jason Thomson, Jigsaw

Key Components of a Recognition Program
Presenters: Kevin Cronin, Rideau Recognition Solutions, and Melissa Minkow, Errand Solutions

Recognition Benchmarking Report: See How Your Recognition Program Compares to Your Peers'
Presenters: Ian Citulsky, Carlson Marketing, and Brian Dodds, The Miller Company

Increasing Influence Leverage within Reward and Recognition Programs
Presenter: Paul Hebert, Vice President, Symbolist

Recognition Communications That They’ll Actually Read!
Presenters: Jessica Schwaller and Kathryn Shick, Kforce

RPI Marketing Articles

How to Revitalize a Recognition Brand – by Jason Thomson, Jigsaw
Some questions and solutions for energizing a stagnant recognition program.

6 Fast Fixes for your Recognition Brand – by Jason Thomson, Jigsaw
Ideas offered by the RPI Board members for creating, improving or revising a recognition brand.

The Steps to Build a Great Recognition Brand – by Jason Thomson, Jigsaw
A checklist for building a meaningful recognition brand.

Research Studies

Linking Performance Strategies to Financial Outcomes--The Interaction between Marketing & Human Resources and Employee Measurement & Incentives
A survey among 175 corporate executives was undertaken in late 2003 to study the relationship of the marketing and human resources functions in motivating the behaviors of customer-contact employees and the impact of that behavior on organizational performance.

White Papers

Communication Plan; Recognition Program Measurement, 2006

Michigan Department of Transportation
Communication Plan, 2003-2004

Management Responsibility; Communication Plan, Recognition Training, Recognition Events and Celebrations, 2009
Recognition Strategy; Communication Plan; Change and Flexibility, 2008
Recognition Program Measurement; Change and Flexibility, 2007

TELUS Communications
Management Responsibility, 2010
Program Change and Flexibility, 2009
Communication Plan; Recognition Training; Change and Flexibility, 2002

University of Michigan Hospitals and Health Centers
Communication Plan - University of Michigan Hospitals and Health Centers, 2005

Wells Fargo
Communication Plan; Recognition Training, 2007

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