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Be a Better Recognition Marketer

Posted By David Layman, Tuesday, August 23, 2016

Check out these resources and learn more about recognition marketing, social media and the importance of leveraging influencers.

Marketing – it’s not only for your organization’s products and services.

In fact, it can be a critical component of getting engagement, awareness and usage of your recognition program. Managers and employees need constant, memorable reminders about the program, how it works and why it matters to them.

Many of the same principles for marketing a company or product hold true for increasing awareness of recognition programs. The same innovations, technology and trends also can be used to great effect to create excitement among your consumers, who are in this case your employees. (RPI has some great member-access webinars on the topic here.)

Learn more about effective marketing with these RPI-recommended resources:

BOOKS

Contagious: Why Things Catch On – By Jonah Berger
From Amazon.com: "What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

Invisible Influence - By Jonah Berger
From Amazon.com: "The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work.”

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses – By Joe Pulizzi
From Amazon.com: "In Content Inc., one of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it's about developing valuable content, building an audience around that content, and then creating a product for that audience. Notice a shift?

Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing – By Danny Brown and Sam Fiorella
From Amazon.com: "Social media gives consumers 24x7 access to the attitudes and recommendations of their most engaged peers. These are the views that shape buying decisions. These are the views you must shape and use. Influence Marketing won’t just help you identify and enlist key influencers: it will help you manage the influence paths that lead consumers to buy.”

Light Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your Customers – By Susan Drake, Michelle Gulman and Sara Roberts
From Amazon.com: Step by step, learn how to engage employees in the vision of your business and motivate them to think like business owners, thus empowering them to make decisions that build brand and customer loyalty.

Articles

11 Essential Stats for Influencer Marketing – (ION – Influencer Orchestration Network)
https://www.ion.co/11-essential-stats-for-influencer-marketing-in-2016

Top 7 Marketing Trends That Will Dominate 2016 – (Forbes)
http://www.forbes.com/sites/jaysondemers/2015/09/29/the-top-7-online-marketing-trends-that-will-dominate-2016/#6bec71704c04

Marketing Trends for 2016 – Will we be in a post-digital era? – (Smart Insights)
http://www.smartinsights.com/managing-digital-marketing/marketing-innovation/marketing-trends-2016/

The Biggest Content Marketing Trends in 2017 – (Content Marketing Institute)
http://contentmarketinginstitute.com/2016/08/content-marketing-trends/

How To Unlock Your Most Valuable Content Marketing Asset--Your Employees – (Forbes)
http://www.forbes.com/sites/briansutter/2016/05/20/how-to-unlock-the-most-valuable-content-marketing-asset-you-have-your-employees/#2ac02b332710

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