The IFI research study was released in mid-July initially to the principal incentive trade media, IFI members and the trade associations.
To date, PPAI, IMA and the IRF have published the news and study on their websites and in electronic media. Incentive magazine published the release and plans more coverage; Premium Incentive Products magazine published the news release and plans an article for an upcoming issue; and Sales and Marketing Management magazine plans articles in two of its fall issues. Some of our industry colleagues have been contacted for interviews for those articles.
With the generous assistance of PPAI's Public Relations Manager, Kim Todora, the news release was transmitted to hundreds of general business, advertising, advertising analysts, communications, marketing, market research, public relations,and human resources media contacts the week of July 25. Hopefully we'll have some additional coverage from a number of those media outlets which reach the all important business community with our message.
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