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Social Recognition is a Necessity for Company Engagement

Posted By David Layman, Tuesday, June 28, 2016

Don’t let recognition technology leave you behind

Is your company keeping up with the latest trends in recognition? Well, if you’re not using social media to engage employees, you might as well also be using dial-up for your internet. Social recognition is vital for its efficiency and effectiveness in driving employee engagement, which in turn drives productivity and helps recruit and retain high performing employees.

Much in the same way as social media has completely changed the way companies market products and services, social recognition has become one of the primary tools for engaging employees. And just like social media, having a platform for social recognition is no longer just a “nice to have” option – it’s a necessity and an expectation for leading organizations to have a mechanism for social recognition.

Social Recognition Platforms Continuing to Improve and Becoming Standard

According to research company Gartner, by 2018 social recognition will be the norm in not just the largest, most forward-thinking organizations but also in most mid-sized companies.

Most leading companies are recognizing this need, which is driving the growth of online social recognition platforms that allow managers to give recognition quickly, efficiently and regularly. And, as importantly, employees can interact using peer-to-peer recognition.

Through social media, it is easier to make social recognition a part of the company culture. Many companies are now using online or software-based platforms that use the concepts of online social networking to increase recognition.

If your organization is not currently using social recognition, or is using an outdated system, it is time to start thinking about how to up your game in terms of social recognition.

Tying Social Recognition to Other Types of Programs

Many companies also use a number of other activities to help drive more social recognition. Using company celebrations, special events, gamification, team building activities, company-based community volunteer opportunities and other activities is a great way to increase use of social recognition by employees.

All of these activities help employee engagement, and it’s also a great way to keep remote employees engaged. The natural inclination is for employees to use the company intranet or social platform to interact with each other about these topics. The more you are able to engage employees in using your internal social platform, the more likely they are to return and offer recognition to peers. This keeps the cycle going.

RPI is Your Resource for Social Recognition Planning and Implementation

RPI is a great source of information about how to create a culture of engagement in your company. To learn more about Social Recognition strategy, you can start with RPI’s Best Practice Standards® and feel free to contact RPI with any additional questions. RPI offers a great forum for learning more about the effectiveness of social recognition and what types of platforms you can use or steps you can take to get started. As a member you have access to the best and brightest in the world of employee recognition and engagement, as well as the opportunity to become an expert yourself through the Certified Recognition Professional (CRP) certification.

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