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RPI Board: 6 Fast Fixes for Your Recognition Brand

Posted By Jason Thomson, Instigator, Jigsaw, Wednesday, February 10, 2016

We recently polled RPI’s board on great ways to create, improve or revise your recognition brand. Here’s what they offered:

  • Understand what a brand is (more than your logo) – and what your brand stands for.
  • Ensure your “brand” supports your organization’s mission and/or vision.
  • Unite individual recognition programs with associated brand naming.
  • Connect your culture by holding a contest for recognition brand names or visualizations.
  • Make sure every marketing communication element follows a consistent look and feel.
  • Lock down all channels with branding. A custom URL for the web, specific Twitter handle, vanity 1-800-number are all examples.

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