Full disclosure – I’m not actually a recognition professional.
I’m a marketer.
What I should say is that when I came to the world of recognition 15 years ago, I arrived as a marketing professional, advertising Creative Director, professional copywriter and content strategist. I still do all of those things today. And that’s been a real benefit to my extensive work in marketing communications for recognition.
When I look at a recognition program, I look at it through the lens of a recognition practitioner, and as a traditional marketer. This allows me to bring tools and resources to this world from outside this world.
In the spirit of our focus for the month – Recognition Resources – I thought I’d share some of my favorite tools. And-surprise, those tools don’t specifically come from the world of recognition.
Of all the news aggregators, Zite has been my favorite – and it’s a great place to find the latest recognition news and stats. You can set up specific categories for things like “recognition” and “engagement,” and it creates a custom magazine. Flipboard bought out Zite last year and is migrating accounts over to its platform.
In the age of social media, it seems that you’re only as valuable as your network. And when it comes to professional networking, LinkedIn is truly (finally) coming into its own. If I have a question about a specific topic, I reach out to a specific content expert here.
Mind Your Future
This crazy recipe card box offers a great overview at specific global trends – trends I can then interpret for the world of recognition. If you’re a “big thinker,” this is an invaluable resource.
Want to be better at recognition? Don’t get stuck thinking only about recognition. Think about your challenge and look for resources that can bring new ideas and conversations to the table.